LLM Optimisation (LLMO), also known as Generative Engine Optimisation (GEO), is the process of improving how AI platforms such as ChatGPT, Google AI Overviews, Gemini and Claude understand, trust and recommend your business.
Unlike traditional SEO, which aims to improve rankings in search engines, LLM Optimisation focuses on increasing your AI Visibility so your business is more likely to be recommended within AI-generated answers when potential customers ask for products or services like yours.